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Dodgy Ways of Generating Website Traffic

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Spamming

Email Spamming

Email spamming for website traffic generally refers to sending massive amounts of email about your offer or website to people who did not ask to receive it.  This can be done by hiring a bulk email mailing service or by buying software that you install on your computer and then use to turn your PC into a mass mailing machine.  Neither of these methods is recommended.  Both can get your website taken offline (if enough of your email recipients complain to your server), banned from the search engines and you thrown in jail if done incorrectly.   In 2003, Congress passed the CAN-SPAM Act which, paraphrased, says:

The Controlling the Assault of Non-Solicited Pornography and Marketing Act requires unsolicited, commercial e-mail messages to be labeled (though not by a standard method) and to include opt-out instructions and the sender's physical address. It prohibits the use of deceptive subject lines and false headers in such messages.

 

Spam was not outlawed entirely; it was just regulated, which is why you still receive it. But as much as you hate it, so will anyone who receives it from you to advertise your website. Servers that host websites and the search engines also despise it and will take down or delete your website if they find out you are spamming for visitors.  And unless you really know how to hide your tracks, they will find out.   The risk of alienation if just not worth it.

 Search Engine Spamming

Search engine spamming refers to flooding the engines will hundreds or thousands of website pages that are essentially the same as a way to get more exposure in the engines.  This used to be quite popular as a traffic-generating method but these days the engines know the trick and will either ban your website from their listing or will keep the pages in the listing but make sure they are so buried that no one will ever see them.  In short, spamming the engines will cause your website more harm than good.