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Adsense - An Overview

Website advertising is a passive way of generating online income and works best on websites that have a lot of well-written content about either one subject broken down into sub-topics or on websites with numerous related topics.   Find a great topic that you know about, are passionate about or can learn about and start writing!

The top advertising program on the web is Google's Adsense Google gives you a simple  line of code  that you insert into your website; the code then displays advertisements to match your website's theme or content.  When visitors to your site click on these links, whether they be text links or image links, you are paid for each click.  EPC (earnings per click) can range from .05 to several dollars, depending on the type of ads displayed.  

Adsense has only been around for a few years, but it is earning income for small and large website publishers across the web.   The great thing about Google's contextual advertising is that you as the website publisher do not have to recruit advertisers; Google does all of that for you.  There really is no easier way for you to display advertisements on your website.   Once you place the code on your site and upload it to the web, the ads will appear immediately.  It may, however, take a day or so for them to become relevant to your site's content. 

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You will have to apply to the program, but nearly all sites are accepted, and you can insert the code and begin generating clicks before you receive final acceptance.   Google will request payment information, but you will have to confirm your application with a phone call and input a pin number that Google mails to you before you receive any payment.  Google imposes rules on website publishers, but these are usually worth the potential income.  For example, never click on the ads on your own site and never encourage friends or family to click on them or your site could be forever banned from Google. 

There are other contextual advertising programs, but Google's Adsense is by far the most profitable for most small publishers.  The keys are having a lot of pages with a lot of great content on each one.