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Dodgy Ways of Generating Website Traffic

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Buying Opt In Lists or Bulk Email

Opt-In Lists

Opt-in lists are lists of people who have chosen to receive email about a particular topic or from a specific website.  Such targeted lists can be purchased online and prices vary according to the topic and number of names on the list.  These seem like a good way to let people know about your new website since the people on them are already interested in your product or service.

 

Unfortunately, most of these lists that are for sale are junk and not worth the money.  The buyer may say that the names come from people who want to receive email offers about anything from homes for sale to the newest hair product, but chances are that many of these names are on the list are fictional or out of date.  You may end up emailing people who never asked to be emailed, causing your website to be shut down.  Or you may be emailing people who do not exist.   These lists are generally a scam.

Bulk Email

Bulk email lists are similar to opt-in lists; whereas opt-in lists may have several hundred or several thousand names on them, bulk email lists may have several hundred thousand names or millions of names.   You can buy software to send out these thousands or millions of emails or hire a company to do it for you; either way, you will probably be accused of spamming, have your website shut down and possibly violate the 2003 CAN-Spam Act.  So don't do it.